Wait, what was I doing again?

Examination of the overlap of personal identity and brand

Who even am I is a question many of us have asked ourselves at some point in our lives. It is an exploration of identity – who we are versus who we think we should be. It is a journey of self-discovery and self-acceptance, of understanding our core values, beliefs, and passions. It is a process of embracing our unique selves and finding our place in the world. Ultimately, it is a journey of finding and embracing our true self.

Generally speaking, your brand is the way you present yourself to the world. It is the image, reputation, and values that you project in order to attract customers, collaborators, and followers. So, while you may not be your brand in the literal sense, it is an important part of your identity and how you express yourself to the world.

The culture of continuous improvement is an organizational approach focused on constantly improving processes, products, and services. It is based on the idea that there is always room for improvement, and that by continually striving to do better, an organization can achieve higher levels of performance, efficiency, and customer satisfaction.

In a culture of continuous improvement, we are encouraged to identify areas for improvement and to suggest new ideas for making processes more efficient or effective.

Continuous improvement is not a one-time event, but a process that is ongoing and iterative. It involves monitoring performance, analyzing data, and making adjustments as needed to achieve desired outcomes.

As I am ever evolving, so too is AET CULTURE.

Founder and Creative Director

Heraclitus, I believe, says that all things pass and nothing stays, and comparing existing things to the flow of a river, he says you could not step twice into the same river.”  

– Plato